Behind the Designs
A Peek into the Creative Mind of
the World’s Top Designers
Story by Debra
Kronowitz
In an ongoing series, Design District Magazine sits down
with top creative designers to get a glimpse into the creative
mindset. In this issue we spoke with furniture designer
Steve Reisman, co-owner of Miami-based Neoteric Home and
Neoteric Contract. Neoteric Home recently earned the
2008 Best of Boutique
and Design Excellence Awards
and the Interior Design Best of Year Merit Award for its
chic, affordable, handmade eco-friendly furniture. The company offers a broad product line of green furniture,
including full sofa sets, dining sets, loungers, chaises, modular
seating, tables and other attractive furniture, which is adaptable
for large or small outdoor spaces.
Q: What is
the process you go through when you begin the creation of a new
product?
A: I ask some major questions – what is the
intention, what is the purpose, does it work best as a canopied
daybed, lounger, etc.
Q:
Do your ideas usually come swiftly, or do they grow
slowly over time?
A: They typically evolve over time, but the concept
may come swiftly. My team and I believe good design evolves over
time. Simplicity is the hardest thing to achieve. |
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Q:
What inspires/influences you to create a new collection
or design a new project?
A: My work has allowed me to travel, and I have found
that inspiration comes from the sights, sounds and smells of the places
I’ve been. For example, we did a project in
Dubai
in which we were inspired by the island’s shape – it’s like a palm. We
designed everything in organic forms and shapes.
Q:
What are the major elements in your designs?
A: Nature, old
Hollywood
and the clean, defined lines of the international modernist movement. Your
company has garnered many awards for its modern design with a green
edge.
Q:
What’s behind the vision?
A: My business partner and I saw an untapped market in
the outdoor furniture market and we believed we could create
forward-thinking, out-of-the-box collections that would create
conversation, captivate and be good for the environment.
Q:
What do you love most about what you do?
A: Everything – the creative aspect, the
designers, the architects and properties.
Q: Any new collections on the horizon? If so, can we
get a sneak peek?
A: Yes, we just came out with the
Lanai Day Bed, a four-poster
bed, and our new Palm Day Bed,
which has a Moroccan feel with its round bed foot stool. At the end of
March we will premiere our St.
John
modular sectional sofa set.
Neoteric Home, Miami Design District, 305.438.2842,
www.neoterichome.com |
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