Green Is Good
Florense Does its Part in Going Green
Story by Debra Kronowitz
| Photos courtesy of Florense
"Going green”
is at the forefront of mainstream pop culture and is increasingly
becoming more popular throughout the luxury products industry. However,
high-end furniture manufacturers, it seems, have been slow to adapt. One
exception is Florense.
The company has been “green” for the past 10 years. Totally committed to
protecting the environment, Florense was the first Brazilian furniture
company to acquire the International Quality Certificate ISO 9001 and
the ISO14001, known as the International Certificate of Environment
Management. The certifications mean that the company’s products and
processes are ecologically correct.
“Early on we started to hear about the issue of rainforests not being
preserved and became immensely concerned with the environment’s health
and preservation. The company wanted to be pro-active, so we made the
decision to take an eco-conscious path, and we teamed up with an
environmental protection agency,” said Sany Marques, marketing director
for Florense.
The “management rules” of such certification cover all environmental
aspects, including considering the origin, the forms of extracting and
producing the raw materials to the final destination of the industrial
waste, starting with all manufacturing steps, logistics and material
handling. This means that the products and processes are ecologically
correct.
“You can’t be totally green, but you can position a company to be of
the highest standards possible. We have no control over what we don’t
manufacture. We do however, have total control of using recycled
materials that are as close as possible to being natural within our
factory,” said Camila Carneiro, manager of Florense’s Design District
location. |
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To do
its part, Florense is committed to partnering with outside
manufacturers that are green-conscious. The company also
uses natural resources that are renewable. For example, the
wood veneers used for the furniture finish are natural
European wood (EW) pre-composed wood veneers imported from
Italy, originated from reforested areas. These pre-composed
wood veneers are also produced by ecological correct
processes, resulting with a unique veneer in design minus
defects and a high resistance to light. The company is also
using recycled paints and has installed a water system that
continuously cleans the water supply.
Offering high-end kitchen, bath, closet and laundry room
solutions, along with luxury bedding, sofas, dining rooms
and accent pieces, Florense offers solutions in products and
services for homes, offices and hotels. With
Florense Concept 24/7, the
company represents a lifestyle in 24 hours a day, seven days
a week.
Florense, 3925 N. Miami Ave., 305.573.0202,
www.florense.com |
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