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Behind the Designs
A Peek into the Creative Mind of One of
the World’s Top Designers
Story by Debra
Kronowitz
In an ongoing series,
Design District Magazine sits
down with top creative designers to get a glimpse into the creative
mindset. In this issue we spoke with international furniture
designer
Adriana Hoyos. Born in
Colombia
and raised in
Ecuador, Hoyos’ aesthetic is rooted
in Latin American style, but redefined for an American and
international market. The adaptable styles work well in a New York loft, a
high-rise condo in Miami
or a beachfront home in the Caribbean.
Her collections flow naturally and effortlessly. Her latest
collection, Caramelo, has
exquisite movement and emphasizes the contrast between light and
dark fine wood. An accomplished designer, Hoyos is considered a
pioneer of her unique style in both interior design and the
furniture collections. Most recently, she was commissioned the
design concept of the Baylofts area of the Trump Ocean Club Panama. |
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Q:
When did you first become interested in design?
A: I believe that I was born with a
strong inclination toward design. I have a strong passion for furniture
and interior design. This I cultivate daily with my trips and continuous
research.
What is
the process you go through when you begin the creation of a new product?
A:
It is a very complex process. First, and
most importantly, is my natural inspiration that I reach with my trips
and decisions. Second, we look for sophistication and novelties in raw
materials to complement our own wood, seike, which is my favorite
material. After that, together with our design and production team, we
study the needs and preferences of the market and then we produce a
prototype for visualization and critique. As a designer it is very
important that the furniture be appealing, comfortable and practical.
Do your ideas usually come swiftly, or do they grow slowly over time?
A:
My ideas usually come two ways. There are times that I can have an
unexpected idea through a dream,
or moments that will give sparkles for creation, in which we start a
prototype. There are also those ideas that come slowly, and take time to
mature and evolve.
What inspires you to create a new product or design a new project?
A: I travel a lot and I’m very
observant. I am inspired by the textures and color pallets of different
cultures. I also look at magazines from all over the world -- a lot of
them I don’t even understand the text. This study is continuous and
allows me to get a sense of global trends and designs.
What do you love most about what you do?
A:
Seeing my dreams become reality is very
moving. And seeing my work in interior design and my passion for
creating furniture and decorative pieces take shape is very encouraging.
I like to meet different people from different nationalities and
cultures, and through my work this is constant.
What is your favorite part of the design process?
A: I definitely
enjoy creating the most. Those are the moments that generally bring me
peace and I find myself. Another favorite is when a prototype is
accepted – that is worthy of a celebration.
Who inspires you?
A: My people, country and family.
The Caramelo line just
launched this fall. What new projects are under way? When can we expect
to see them?
A:
Caramelo
took us a lot of time and effort. As a creative
designer, I have a thousand ideas going through my mind. At this moment,
I’m starting a new project creating pieces with the purpose of helping
those who are less fortunate. Also, we are working on our 2009-2010
collection, which will incorporate new and sophisticated finishes.
Adriana Hoyos, Miami Design District, 305.572.9052,
www.adrianahoyos.com |
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